How He Became
The #1 Salesperson

Dear Friend,

I'm not a professional copywriter.

I'm not a professional sales coach.

I'm not a professional persuasion expert.

In fact, I haven't done face-to-face selling in over 10 years.

However, I would like to share a few tips that allowed me to become #1 in sales in a less than eight months.

Back in 1995, I worked as a janitor at an auto shop (Montgomery Wards Auto Center).

After a few months, the supervisor told me that the company was eliminating my position and if I wanted to keep working there, I had to become a salesperson or a mechanic.

I accepted the position as a salesperson even though I had no sales experience and that's when he warned me that if my sales were low, I would be fired.

After a few weeks, I didn't get fired and I was excited about that.

Even better, I became the top salesperson in the store.

This shocked everyone, including me.

But that wasn't the end of it.

A Few Months Later I Became The Number One Salesperson In the Country!

In other words, out of all of the Montgomery Wards stores across the United States, I was ranked #1.

At the time this was one of my biggest successes in life and yet I couldn't explain to others what I did that was so special.

Whenever friends asked me for sales advice, I just told them to become the type of person that you would want to buy from.

And even though it helps to focus more on the needs of the prospect, especially in a world where most transparently focus on "getting the commission", there's more to it than just that.

Then one day I was reading an article online and discovered the "missing link" that perfectly explained something unique that I did that helped me become ranked #1 in the country.

I didn't think it was a big deal.

The article was about this marketing genius who
had a history of exploding the sales of businesses

One of his techniques was based on borrowing common business practices in one industry and then applying it to a company in a different industry.

In other words, if it was common for local pizza shops to generate business with door hangers, he would have his client in a different industry (let's say a dental practice) generate business with door hangers.

Even though this method helped many of his clients, there were still some clients who refused to apply it because they didn't believe it would work for their type of business.

I couldn't help but laugh when I was reading this because it reminded me of something crazy that happened when I worked in sales.

In other words, when I was first getting started, I was told I wouldn't be trained and that if my sales were low I would be fired.

To me, the logical thing to do was to ask other salespeople (in various stores) for advice, whether they sold furniture, computers or makeup.

And then during casual conversations with my co-workers (who sold tires and auto service), I would tell them how I got sales advice from a furniture salesman or someone else in another industry.

For some reason -- and I remember it like it was yesterday -- they couldn't understand why I would get advice from someone who doesn't sell what we sold.

From my perspective, I couldn't understand how they could "not see" how this would be helpful.

After discovering different lessons about human nature, I eventually learned that
the average person overvalues specifics.

In simple terms, most people who sell cars would get very excited by a book titled, The 10 Ways Jim Sold More Cars and less excited about a book titled, The 10 Ways Bob Sold More Furniture.

It's the same reason why the marketing expert had clients who refused to apply tactics from another industry.

To me, it just made sense to ask people for advice, regardless of what they sold.

In addition to that, I was very lucky to meet a certain person.

I didn't realize it at the time, but one of the first people to give me advice did things a bit differently than what the typical salesperson does.

He didn't believe in that whole nonsense that a good salesperson could convince an Eskimo to buy ice water.

He also didn't believe in being pushy.

He sold electronics and was very friendly and helpful.

He believed that you should (1) treat people like you want to be treated, (2) figure out how to help potential customers get what they want and (3) provide useful information about different product options.

That made sense, so I worked at optimizing those three areas and I continued to get advice from a variety of sources.

As the months went by, it turned out to be a smart move because I was getting awards and setting sales records.

I don't say this to brag.

I'm just making the point that if I would have limited my "range of advice" to people who just sold auto service, I would have missed out on learning from really helpful people who changed my life.

To put this in perspective, let's refer to the above advice as:

Sensible Sales/Persuasion Secret #1: (1) Treat people like you want to be treated + (2) Figure out how to help people get what they want + (3) Providing useful information about different options.

Let's get to two more secrets that I learned, and then we'll talk about something unique that anyone can do.

Sensible Sales/Persuasion Secret #2: Be willing to do what most people aren't willing to do that is in favor of the person you're trying to help.

Although it's not technically a sales tactic, if you're willing to imagine what you could do for that person that most people aren't willing to do, you'll often come up with creative ideas that most people aren't doing.

Sensible Sales/Persuasion Secret #3: Focus on effort and core processes.

If you're trying to motivate your teenage son, you might spend all night reading a book titled, The 10 Ways John Motivated His Teenage Son.

That's an example of effort, because you're willing to do what it takes to inspire your son.

On the other hand, an example of "effort + core processes" could involve spending all night studying the advice of a top notch hypnotherapist.

In most cases, you'll get your best advice/lessons from information that is nonspecific.

It would be safe to assume that you could learn useful information from someone who has spent years successfully helping others make better decisions (i.e. stopping addictions, becoming more confident, etc.).

Even if the top notch hypnotherapist doesn't have any kids, you could still apply his knowledge to motivating your teenage son.

As a matter of fact, one day I was thinking about this concept and I had an epiphany.

Scratch that.

I had a HUGE epiphany!

I decided to do what I did in the past.

In other words, when I was first starting out in sales, I would go to stores, introduce myself and politely ask for sales advice.

This time around, I thought it would be great to ask for "core persuasion advice" from top notch experts in persuasion, hypnotherapy, internet marketing, coaching, sales training and so on.

I got the idea because the marketing genius said he quickly increased his knowledge about growing businesses by studying the best practices in dozens of industries.

In my case, I wanted to study the "best persuasion/selling advice" from different experts in different industries.

And to take it a step further...

I wanted to study people who did things in a unique way or
people who were the "best of the best"!

As far as my huge epiphany, it started out as "that would be amazing", and then I just did it.

I typed in Google: The Best Persuasion Expert.

There was one guy that showed up in the listings a lot. I read his articles. I loved his advice. I asked him if I could interview him. He said yes.

(His name is Kevin Hogan.)

I did some more research and discovered a woman who was regarded as the Best Female Hypnotist on the planet!

I called her and asked if I could interview her. She said yes.

(Wendi Friesen)

There was another guy who was considered the Best Direct Response Copywriter in the UK!

I asked him. He said yes.

When it was all said and done, I collected the advice of
13 top notch experts in a variety of industries.

To get straight to the point: I asked them all the same questions and then compiled their advice into one big 100+ page report.

As far as the questions, I asked them:

  • What's the first thing they do when they're about to sell/persuade?
  • What formula do they follow?
  • How do they handle objections?
  • How do they close the sale?
  • And a few other questions.

Then I asked them two "special" questions.

  • Special Question #1: What make them different that others in their field?
  • Special Question #2: What makes their products unique?

When you read their responses to the two special questions, you can study how they sell themselves and their products.

Also, throughout the book you'll see certain advice by one of the experts marked off as:

"Sensible Sales/Persuasion Secret #4"
"Sensible Sales/Persuasion Secret #5"

There's a total of 71 Persuasion Secrets.

  • Some of these secrets are based on things helped me become #1.
  • Some are based on tips I wished I knew back when I was in sales.
  • Some are based on what I plan to use more often in different ways.

The first three secrets I already shared on this page which is based on what helped me do things differently.


Sensible Sales/Persuasion Secret #1: (1) Treat people like you want to be treated + (2) Figure out how to help people get what they want + (3) Providing useful information about different options.

Sensible Sales/Persuasion Secret #2: Be willing to do what most people aren't willing to do that is in favor of the person you're trying to help.

Sensible Sales/Persuasion Secret #3: Focus on effort and core processes.

Secret #4 through #71 are found inside of the book and are based on tips that these experts give.

Although there's no other book like it, I basically got the idea from the marketing genius.

To me, it just made sense.

If this guy quickly became a marketing guru by studying the best practices in multiple industries, then a quick way to learn powerful things about persuasion would be to study the "best of the best" experts in a variety of fields.

You would want to ask them:

  • What's the first thing you do when you're about to sell/persuade?
  • What formula do you follow?
  • How do you handle objections?
  • How do you close the sale?
  • Etc.

If you were to ask three of any persuasion expert of your choice those questions, you would end up learning new things about the brain.

One expert wrote a brilliant free report that explained how the human brain is responsive to specifics.

In other words, if YOU were writing a book targeted to car salespeople, you might consider layering the title with specifics. For example, 13 Ways Introverted Bob Sold More Toyota Trucks.

And then you would target introverts at Toyota dealerships.

Speaking of specifics, there is a particular expert that gave his 3-step process that involves this knowledge. (Secret #36)

The point is you're about to learn one or two things about the human brain, and as a result, you'll be better at:

  • Increasing your sales
  • Motivating your family
  • Helping kids make better decisions

The "missing link" to helping you solve your biggest problem is often a "persuasion tactic" that teaches you something new about the human brain.

I would advise you to study these 71 secrets.

You can start reading this ebook for only:

$97 $77

You'll Also Get
Four Bonus Reports

Super Bonus #1
Influence: How to Exert It (a $97 value)

This is an out-of-print gem from the teachings of an ultra-wise Japanese shogun. You will not find these ancient & rare persuasion-techniques in Modern day books. Many regard this particular Japanese shogun as one of the most influential humans to ever walk the planet. You'll learn his unique approach revealed in this 100+ page manual.

Super Bonus #2
Increase Profits by 20% ($37 value)

This 43 page ebook features four profit producing techniques. One technique is great for face to face sales. And it was one of the secrets I was taught when I worked in sales. You'll learn the psychology behind it so that you understand how it works.

Super Bonus #3
Brilliant Marketing ($27 value)

This is an 11 page report that contains a brilliant strategy. I've seen another marketer use awhile back when I was casually surfing the internet.

It stopped me dead in my tracks and I immediately took notes. In this report, the author (a Brilliant Marketer that you may have heard of) actually explains the same strategy
, except you'll noticed that he adds a different "twist" to it to make it high powered. You'll also read a short 154 word ad (included in the report) that resulted in a jaw dropping 100% response.


Super Bonus #4
27 Forbidden Psychological Tactics ($27 value)

If you're curious as to what you'll find in Forbidden Psychological Tactics, here's a sneak-peak:

  • How to create the "gotta have it" feeling in your prospects!
  • The magical way to melt away sales resistance
  • How to tap into the "primal" buying emotions of your prospects at will!

"Okay. Count Me In.
What's The Cost For Everything?"


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Warmest Regards,

Charles James

Any questions?

P.S. You'll be amazed at how simple and easy it is when you learn selling secrets from a variety of persuasion angles.

P.P.S. Remember, all of the risk is on me so order now. If it's not what you expected, then all you have to do is send me a quick email, and I'll promptly reverse the transaction as if it never happened. (Fair Enough?)

"Your ability to persuade is one of the most important skills you can have."







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